Build What Matters:
Creating a Life of Significance
Stop drifting. Start leading on purpose.
This is more than a leadership book—it’s a blueprint for building stronger teams, better culture, and a more intentional life.
Sydne Jacques shares the same tools she’s used to help 600+ teams reduce turnover, build trust, and lead with clarity.
Inside you’ll find:
- The Upper Arrow Growth Model™
- Retention Revolution™ tools
- Leadership mindset shifts
- Team exercises and culture prompts
- Bonus masterclass access
Building What Matters is more than just a book—it’s a blueprint for building a life of purpose, intention, and impact. Sydne Jacques has poured her heart, wisdom, and experience into these pages, empowering readers to design a life and career that is engineered by you.
— Carrie O’Neill
This book is phenomenal in teaching the importance of building a business and culture by building the people in it. The beauty of this book is that it doesn’t just tell you to put people first; it shows you how with Sydne’s signature Upper Arrow. It will be a gamechanger for your business and your life.
— Tiffany Fletcher
Sydne communicates the concepts she teaches in such a clear, relatable way that you can’t help but learn how to intentionally build what matters most to you in life. Her life experiences and character make her so qualified on this subject.
— Carin P. Henriksen
Instead of just drifting day by day, this book challenged me to think about what I’m really building—and whether it aligns with my values and who I want to be. Each chapter ends with a call to action, which I found helpful to immediately apply new information to my life.
— Lesly Morton
Build What Matters is more than a book – it’s a call to action. Sydne Jacque delivers practical wisdom and heartfelt guidance to help you design a life of purpose, fulfillment, and impact. Her insights are clear, actionable, and designed to push you toward what truly matters. A powerful, transformative read
— Bullseye Capital
Sydne Jacques gives us a short, sweet formula for focusing on what truly matters. In today’s fast-paced world, taking the time to consider our direction and live with intention is critical. She nails this topic.
— Ken Hartley
Build People. Build Culture. Build What Matters.
Sydne Jacques brings decades of real-world leadership experience to the page, empowering leaders to create cultures where trust runs deep, retention is high, and people actually want to stay. Whether you’re leading a team, a company, or your own life, her books offer practical tools, relatable stories, and a clear path to building what truly matters—on purpose.
Take the Ideas Off the Page and into the Workplace
Pair Build What Matters with this free guide to start collecting the feedback that builds trust, clarity, and retention.
