The Upper Arrow Growth Model™
Stop Blending In. Start Leading Differently.
In a crowded marketplace, it’s not enough to do good work—YOU have to show what makes you the team people want to work with, work for, and stay with.
That’s where the Upper Arrow Growth Model™ —the foundation of Sydne’s Next Level Leadership approach comes in.
Created by engineer-turned-culture strategist Sydne Jacques, this simple but powerful mindset framework helps leaders and teams identify their unique differentiator—and use it to lead with more clarity, confidence, and connection.
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Unclear Teams Lose Alignment, Trust, and Talent
Most organizations can’t clearly define what makes them different—and it’s costing them.
Without a shared sense of purpose, teams drift. Culture weakens.
Communication gets fuzzy. And when leaders can’t articulate their value, neither can their people—or their clients.
That’s why so many companies struggle to attract top talent, retain high performers, or stand out in a crowded marketplace. They’re missing the one thing that ties it all together: clarity.
Not marketing clarity. Leadership clarity.
Where Clarity Starts and Culture Takes Off
The Upper Arrow Growth Model™ helps leaders shift from just doing the work—to defining why they matter in the first place.
It brings clarity to your leadership. It aligns your team. And it gives your people the language and confidence to lead with purpose.
With the Upper Arrow, your team will:
- Discover and articulate your unique value
- Lead with a clear sense of purpose
- Build alignment across culture, communication, and client experience
- Inspire trust, retention, and buy-in at every level
Why does it work? Because Sydne’s not teaching theory—she’s lived this.
As a licensed engineer and former CEO of an award-winning firm, she developed the Upper Arrow in real-time, in the real world. She’s taught it to 600+ teams across industries, and they’ve used it to lead better, attract top talent, and drive results that actually stick.
This is more than a framework. It’s a mindset shift that turns teams from good to unforgettable.
What Audiences Say About Sydne’s Keynotes
Loved her energy, personal stories and the Upper Arrow Mindset!
The “Upper Arrow” principle is so smart and helps put a label on what we’ve been trying to do for both our clients through the operations and case handling, as well as for employee retention and satisfaction.
Thank you for inspiring us to be the best versions of ourselves every day. Love how she taught us to live life with intention and to find your Upper Arrow.
Activate Next Level Leadership with the Upper Arrow™
Whether through a keynote, workshop, or leadership program, Sydne brings the Upper Arrow to life with real-world stories, hands-on tools, and momentum your team can run with.
Culture That Stands Out Starts with What You Ask
This free guide helps you gather the insights that define your edge, align your team, and strengthen your culture from the inside out.
